Study: What Users Want from Mobile Sites


Arecent survey leads to 10 Best Practices for Ad Agency New Business.


Users attitudes about your agency can be shaped by mobile site experiences. Mobile users want: clearer, simpler, faster sites. They expect their mobile experience to be just as good as their desktop experience. Without a mobile-friendly site you’ll be driving users to your competition.


Here are some of the highlights from a recent study by Google.

When they visited a mobile-friendly site, 74% of people say they’re more likely to return to that site in the future
67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service.
61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site.
79% of people who don’t like what they find on one site will go back and search for another site.
50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly.
48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly.
36% said they felt like they’ve wasted their time by visiting those sites.
52% of users said that a bad mobile experience made them less likely to engage with a company.
48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business.

See on


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s