Local leverage: getting search right for #SoLoMo is a potent force


The ability to blend local information with social or sharing features and mobility is a potent combination and has become a major focus for companies like Yelp. EyeforTravel’s Ritesh Gupta spoke to Dave Scheine, the company’s director of European operations to find out how local search is shaping up on mobile devices.


The Internet and to a large extent mobile have become the primary way that consumers discover new local businesses. When you’re able to tie user-generated information (such as reviews, photos and so on), along with traditional directory listings, suddenly search becomes a whole lot more useful…

See on www.eyefortravel.com


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