Many traditional marketing models now seem ancient and obsolete. New strategic models are needed – not just for text books and academics but for managers. Businesses need practical templates on which to build the next generation of actionable marketing strategies – with a mix of tactics that work online.
Offline is still important – but the web is now your most important business battleground. If you lose the online battle then you lose the business war. Traditional business models no longer work and established businesses need to re-arrange their strategies – and in some cases their organisational structures – in order to compete effectively using the web. It’s a reminder that you need to embrace change as the only source of real progress.
This simple infographic may help you focus your new strategy on the three corners of the modern marketing triangle:
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