New Facebook “Want/Collect” Buttons May Create Social Wish Listing

Excerpted from article on TechCrunch:

“Facebook has just begun testing “Collections” — a new feature it says is “unrelated” to Pinterest but could be a competitor. It allows retailers to add “Want” or “Collect” buttons to news feed posts about products. These save and share products to a “Wishlist” on user profiles that host a “Buy” button that can be clicked through to make purchases offsite.

Seven retail partners can now share Collections posts to their fans.

 

Collections could help retailers score viral click-throughs to their product pages by making things their fans are interested in more discoverable to friends. Facebook isn’t earning affiliate fees on Collections click throughs, but it could get brands to buy ads to get more fans.

 

The “Want” button adds a product to a Timeline section called “Wishlist” visible to friends of friends, the “Collect” button saves to to a Collection called “Products” that’s visible to friends only, and a special version of the “Like” button will also add to “Products” but that’s visible to friends of friends.

 

The “Want” button adds a product to a Timeline section called “Wishlist” visible to friends of friends, the “Collect” button saves to to a Collection called “Products” that’s visible to friends only, and a special version of the “Like” button will also add to “Products” but that’s visible to friends of friends…”

 

Sorry. I still don’t get the huge buzz around posting pictures. I do get that it is attractive to marketers, primarily because it finally looks like a usage of social media that resembles advertising. But if Facebook is interested, then I guess I need to be . . .

 

Marty Note
I like the Facebook-izaiton of the wish list and see it as a natural extension of the world’s largest social net. The problem with the wish list concept was it took too much work for too little potential benefit. You had to hope that people you wanted to see the list were on the site you created it.

Social Wish Listing is different and larger. Facebook’s move could change the wish list from a, “I want these things,” to “I identify with these things,” and that is a powerful idea. If Facebook is successful the Want/Collect idea becomes a badge making it easy to tribe up around “like me” stuff.

The wish list was always under utilized by e-commerce merchants. I didn’t understand them well until a talented team running a sister company’s site created a contest around “Win Your Wish List”. Brilliant idea and it helped me see the lowly wish list (or want/collect) as the beginning of a robust conversation. If Facebook is even half successful at creating scale social wish listing it could prove to be cool.

See on techcrunch.com

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