Rimmel first to use new dual-screen ITV ad format

Rimmel London, the cosmetics brand, will be the first advertiser to use ITV’s new synchronised ad format this weekend, when one of its digital ads appears on ‘The X Factor’ app at the same time as an ad is shown on ITV1. 

‘The X Factor’ app, which is currently available for iOS mobiles and tablets, will display a digital ad to complement the ad on TV.

See on www.mediaweek.co.uk

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